HITS FOR STORIES ABOUT "MTV's ALL-TIME LOW RATINGS" HIT AN ALL-TIME LOW

Honestly, I don't know who the fuck these people are, and I don't want to know.

There was a time some years ago when stories in the press about the all-time low ratings of the MTV Video Music Awards were quite popular reading. 

In fact, tens of thousands of people would click on the links to read about how abysmal the latest awards show had been, and then congratulate themselves on not having wasted 2 or 3 hours of their life watching a bunch of drug-addled sexual perverts congratulate each other on their crap music and hypocritical moral signalling.

But now, following the latest MTV award show and the articles written about it by reluctant hacks the morning after, there has been a massive drop in people even bothering to finish reading the headlines, let alone clicking onto the articles.

This is what entertainment looks like in the post-entertainment age.

As for the mid article sentences describing Madonna's garish wardrobe or the monosyllabic mutterings of some interchangeable rapper, forget about it. Only the proofreader read those -- in a numb trance.

Who cares?

Back in the day articles like this would attract a massive audience, several thousand of whom would even read the articles the whole way through, just so they could enjoy the dubious pleasure of reflecting on how crap "popular" music had become and how smug and insufferable music biz people were. 

But now this kind of mixed schadenfreude/ masochistic reading is fast losing popularity, with hardly anyone bothering with these kind of articles. 

I mean, why would you when there could be some exciting paint drying in your local neighbourhood.

Erm...no thanks!

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